Popular sanitary pad types in China 2020

Published by
Wenyi Zhang,
Jan 27, 2022
According to a Chinese consumer survey on sanitary pads in 2020, about 56 percent of female respondents said that they mostly purchased day plus night sanitary napkin packages. Unicharm's Sofy was the most popular menstrual pad brand in the survey.

Popular sanitary napkin product package types among female respondents in China in 2020

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Release date

January 2021

Region

China

Survey time period

2020

Number of respondents

1,008 females

Age group

11 to 55 years

Method of interview

Online survey

Supplementary notes

Original survey question:
Which types of sanitary pads do you mostly purchase? (Multiple answers are possible.)

Residents from all five tier cities were covered with 67 percent from first tier and new first tier cities.

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