Average monthly expenditure on sanitary napkins in China 2020

Published by
Wenyi Zhang,
Jan 27, 2022
According to a Chinese consumer survey on sanitary napkins in 2020, about 56 percent of female respondents spent over 25 yuan on sanitary pads per month. When choosing a sanitary napkin, air permeability, absorbency and leak proof were the major concerns among the Chinese female consumers.

Average amount spent on sanitary pads among female respondents per month in China in 2020

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Release date

January 2021

Region

China

Survey time period

2020

Number of respondents

1,008 females

Age group

11 to 55 years

Method of interview

Online survey

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of January 2021).

Original survey question:
How much do you spend on sanitary napkins on average per month?

Residents from all five tier cities were covered with 67 percent from first tier and new first tier cities.

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