As of 2023, Chunghwa was China’s most valuable tobacco brand, with a market value of 215 billion yuan. Second place went to Furongwang, which has a market value of approximately 80 billion yuan.
Modern cigarettes were brought to China by western colonists in the late 19th century. In 1902, the American Tobacco Company established the first cigarette factory in Beijing. Many foreign tobacco businesses entered China in the next decades and dominated the market. After the establishment of the republic in 1949, China was devoted to building up its own premium cigarette brand. In 1951, Chunghwa was introduced to the public by the Shanghai Tobacco Group and has become one of the most popular cigarette brands among Chinese smokers since then.
Leading tobacco brands based on brand value in China in 2023
(in billion yuan)
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Hurun Research Institute. (February 29, 2024). Leading tobacco brands based on brand value in China in 2023 (in billion yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1198882/china-most-valuable-tobacco-brands/
Hurun Research Institute. "Leading tobacco brands based on brand value in China in 2023 (in billion yuan)." Chart. February 29, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1198882/china-most-valuable-tobacco-brands/
Hurun Research Institute. (2024). Leading tobacco brands based on brand value in China in 2023 (in billion yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1198882/china-most-valuable-tobacco-brands/
Hurun Research Institute. "Leading Tobacco Brands Based on Brand Value in China in 2023 (in Billion Yuan)." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/1198882/china-most-valuable-tobacco-brands/
Hurun Research Institute, Leading tobacco brands based on brand value in China in 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1198882/china-most-valuable-tobacco-brands/ (last visited December 22, 2024)
Leading tobacco brands based on brand value in China in 2023 (in billion yuan) [Graph], Hurun Research Institute, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/1198882/china-most-valuable-tobacco-brands/