As of 2020, most consumers in the United States prefer cotton as a clothing material. More than 50 percent of respondents reported that it was the safest material, and 70 percent of respondents stated that it was very comfortable. The least preferred clothing material was reported to be rayon/viscose.
Clothing material preferences of consumers in the United States in 2020, by type
Characteristic
Very Comfortable
Very Safe
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Cotton Incorporated. (October 3, 2020). Clothing material preferences of consumers in the United States in 2020, by type [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1198797/consumer-clothing-material-preferences-us/
Cotton Incorporated. "Clothing material preferences of consumers in the United States in 2020, by type." Chart. October 3, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1198797/consumer-clothing-material-preferences-us/
Cotton Incorporated. (2020). Clothing material preferences of consumers in the United States in 2020, by type. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1198797/consumer-clothing-material-preferences-us/
Cotton Incorporated. "Clothing Material Preferences of Consumers in The United States in 2020, by Type." Statista, Statista Inc., 3 Oct 2020, https://www.statista.com/statistics/1198797/consumer-clothing-material-preferences-us/
Cotton Incorporated, Clothing material preferences of consumers in the United States in 2020, by type Statista, https://www.statista.com/statistics/1198797/consumer-clothing-material-preferences-us/ (last visited August 25, 2024)
Clothing material preferences of consumers in the United States in 2020, by type [Graph], Cotton Incorporated, October 3, 2020. [Online]. Available: https://www.statista.com/statistics/1198797/consumer-clothing-material-preferences-us/