Policy change impact on usage of WhatsApp Pay India 2021

Published by
Tanushree Basuroy,
Mar 15, 2022
In a survey conducted by Local Circles in January 2021, around 91 percent of the participants, fearing data breach, refused to use WhatsApp pay if the controversial policy changes were implemented. The updated privacy policy allowed WhatsApp to share user information with its subsidiaries and third-party businesses.

Impact of policy change on the usage of WhatsApp Pay in India as of January 2021

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Release date

January 2021

Region

India

Survey time period

January 2021

Number of respondents

8,446 respondents

Method of interview

Online survey

Supplementary notes

Survey question:
"If your payments and transaction information on WhatsApp is shared with Facebook, Instagram and third-party businesses to outreach to you for services, will you use its new payments or WhatsApp Pay feature?"

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