In a survey conducted by Local Circles in January 2021, the majority of respondents in India, fearing data privacy concerns, considered discontinuing their WhatsApp business accounts. On the contrary, around 17 percent of the participants decided to continue with the application despite controversial policy change.
Impact of policy change on WhatsApp business account usage in India as of January 2021
Survey question:
"WhatsApp has come out and specifically outlined that data of chats with business accounts along with your profile details, image, contact information will be shared with Facebook, Instagram and third party service providers. Given that will you continue doing chats with business accounts?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
LocalCircles. (January 13, 2021). Impact of policy change on WhatsApp business account usage in India as of January 2021 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1198737/india-policy-change-impact-on-whatsapp-business-account-usage/
LocalCircles. "Impact of policy change on WhatsApp business account usage in India as of January 2021." Chart. January 13, 2021. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1198737/india-policy-change-impact-on-whatsapp-business-account-usage/
LocalCircles. (2021). Impact of policy change on WhatsApp business account usage in India as of January 2021. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1198737/india-policy-change-impact-on-whatsapp-business-account-usage/
LocalCircles. "Impact of Policy Change on Whatsapp Business Account Usage in India as of January 2021." Statista, Statista Inc., 13 Jan 2021, https://www.statista.com/statistics/1198737/india-policy-change-impact-on-whatsapp-business-account-usage/
LocalCircles, Impact of policy change on WhatsApp business account usage in India as of January 2021 Statista, https://www.statista.com/statistics/1198737/india-policy-change-impact-on-whatsapp-business-account-usage/ (last visited November 05, 2024)
Impact of policy change on WhatsApp business account usage in India as of January 2021 [Graph], LocalCircles, January 13, 2021. [Online]. Available: https://www.statista.com/statistics/1198737/india-policy-change-impact-on-whatsapp-business-account-usage/
