Brazil: online discount and cashback platforms' share in total e-commerce 2020

Published by
Stephanie Chevalier,
Feb 15, 2023
In 2020, the revenue generated by online discount and cashback platforms corresponded to approximately 6.92 percent of total e-commerce sales in Brazil. This is almost half a percentage point more than observed one year before. While online discount programs offer special prices and deals, cashback consists of reward programs that allow e-shoppers to receive partial refunds for some of their purchases made through the web. Overall, Brazil was home to over 31 million unique e-commerce users.

Revenue of discount and cashback programs as a percentage of total e-commerce revenue in Brazil in 2019 and 2020

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Release date

January 2021

Region

Brazil

Survey time period

2019 and 2020

Supplementary notes

Figures calculated by Statista based on data provided by the sources.
Numbers have been rounded.

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