Brazil: revenue of online discount and cashback platforms 2020

Published by
Stephanie Chevalier,
Feb 15, 2023
In 2020, the revenue generated by online discount and cashback platforms in Brazil amounted to six billion Brazilian reals. This is 50 percent more than the four million real-revenue recorded a year earlier. While online discount programs offer special prices and deals, cashback consists of reward programs that allow e-shoppers to receive partial refunds for some of their purchases made through the internet. Altogether, Brazil accounted for over 30 percent of the e-commerce market in Latin America and the Caribbean.

Revenue of online discount and cashback programs in Brazil in 2019 and 2020 (in billion Brazilian reals)

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Release date

January 2021

Region

Brazil

Survey time period

2019 and 2020

Supplementary notes

* The Statista estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of 50%, which were provided by the source. An exponential development of the market was assumed.

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