Situations for CHC products online shopping in Poland 2020

Published by
Adriana Sas,
Mar 27, 2024
Sixty-five percent of Polish repspondents reported to be consumer healthcare product bargain hunters online, while 59 percent revealed being embarrassed to buy them offline, so they used the online channel.

Shopping situations for buying consumer healthcare (CHC) products online in Poland in 2020

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Release date

2020

Region

Poland

Survey time period

Early 2020

Number of respondents

2,510 respondents*

Age group

18 years and older

Special properties

Respondents who have bought CHC products online

Method of interview

Online survey

Supplementary notes

* The survey was carried out in Germany, the UK, Poland, and Russia. The sample size represents the total number of surveyed respondents in five countries where the study took place.

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