Key incentives for CHC products online shopping in Poland 2020

Published by
Adriana Sas,
Mar 27, 2024
A majority of Polish respondents stated that cost effectiveness was the key influencing factor for shopping consumer healthcare products online in 2020. Two in every five respondents also mentioned a broader product availability as a decisive factor for making such purchases online.

Major reasons for buying consumer healthcare (CHC) products online in Poland in 2020

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Release date

2020

Region

Poland

Survey time period

Early 2020

Number of respondents

1,488 respondents*

Age group

18 years and older

Special properties

Respondents who bought CHC products online

Method of interview

Online survey

Supplementary notes

* The survey was carried out in Germany, the UK, Poland, and Russia. The sample size represents the total number of surveyed respondents in five countries where the study took place.

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