In 2019, Mattel represented 17.6 percent of the Brazilian toy market, making it the leading company in the industry that year. Another U.S.-based toy multinational, Hasbro, followed in the ranking with a market share of more than 10 percent. Meanwhile, Hasbro was the leading toy company in Argetina, Brazil's neighboring country.
Leading toy companies in Brazil in 2019, by market share
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
EAE Business School. (December 15, 2020). Leading toy companies in Brazil in 2019, by market share [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1198321/brazil-toy-companies-share/
EAE Business School. "Leading toy companies in Brazil in 2019, by market share." Chart. December 15, 2020. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1198321/brazil-toy-companies-share/
EAE Business School. (2020). Leading toy companies in Brazil in 2019, by market share. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1198321/brazil-toy-companies-share/
EAE Business School. "Leading Toy Companies in Brazil in 2019, by Market Share." Statista, Statista Inc., 15 Dec 2020, https://www.statista.com/statistics/1198321/brazil-toy-companies-share/
EAE Business School, Leading toy companies in Brazil in 2019, by market share Statista, https://www.statista.com/statistics/1198321/brazil-toy-companies-share/ (last visited November 24, 2024)
Leading toy companies in Brazil in 2019, by market share [Graph], EAE Business School, December 15, 2020. [Online]. Available: https://www.statista.com/statistics/1198321/brazil-toy-companies-share/