Aldi customer opinions on body care brands and prices in Germany 2018

Share of Aldi customers by agreement with the statement "When buying body care products, I pay more attention to the brand than the price" compared to the population in Germany in 2018

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Release date

November 2018

Region

Germany

Survey time period

2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Within the scope of this survey, Aldi customers are people who have shopped at Aldi within six months before the evaluation.

Information on the total sample:
2018: 23,086 respondents, projection to 70.45 million people.

Information on the target group “Aldi customers”:
projection to 46,99 million people.

Further information on methodology available here.

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