Aldi customer opinions on body care brands and prices in Germany 2018
In 2018, around 11 percent of Aldi customers in Germany agreed with the statement that they pay more attention to the brand than the price when buying body care products. Almost 15 percent disagreed completely. The numbers are based on a survey conducted in Germany among respondents aged 14 and older, who had shopped at Aldi within six months prior to the survey.
