In 2021, 2.2 percent of Aldi customers in Germany were self-employed without other employees, while around 10 percent were employees with higher level of responsibilities and tasks. The data is based on a survey conducted in Germany among respondents aged 14 and older who had shopped at Aldi within six month period before the survey took place.
Share of Aldi customers compared to the population in Germany in 2021, by professional position
Within the scope of this survey, Aldi customers are people who have shopped at Aldi in the six months before the evaluation.
Information on the total sample: 2020: 23,138 respondents, projection to 70.63 million people.
Information on the target group “Aldi customers”: 14,365 respondents, projection to 44.66 million people.
Further information on methodology available here and in the report.
* e.g. administrator, accountant, kindergarten teacher, nurse
** or with limited responsibility
*** with extensive leadership tasks and decision-making authority
**** up to highest office level
***** from assistant to general secretary/ office inspector
****** from inspector to highest level official/ office council
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VuMA. (November 17, 2021). Share of Aldi customers compared to the population in Germany in 2021, by professional position [Graph]. In Statista. Retrieved November 06, 2024, from https://www.statista.com/statistics/1198254/aldi-customers-by-professional-position-germany/
VuMA. "Share of Aldi customers compared to the population in Germany in 2021, by professional position." Chart. November 17, 2021. Statista. Accessed November 06, 2024. https://www.statista.com/statistics/1198254/aldi-customers-by-professional-position-germany/
VuMA. (2021). Share of Aldi customers compared to the population in Germany in 2021, by professional position. Statista. Statista Inc.. Accessed: November 06, 2024. https://www.statista.com/statistics/1198254/aldi-customers-by-professional-position-germany/
VuMA. "Share of Aldi Customers Compared to The Population in Germany in 2021, by Professional Position." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1198254/aldi-customers-by-professional-position-germany/
VuMA, Share of Aldi customers compared to the population in Germany in 2021, by professional position Statista, https://www.statista.com/statistics/1198254/aldi-customers-by-professional-position-germany/ (last visited November 06, 2024)
Share of Aldi customers compared to the population in Germany in 2021, by professional position [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1198254/aldi-customers-by-professional-position-germany/
