In 2021, 2.2 percent of Aldi customers in Germany were self-employed without other employees, while around 10 percent were employees with higher level of responsibilities and tasks. The data is based on a survey conducted in Germany among respondents aged 14 and older who had shopped at Aldi within six month period before the survey took place.
Share of Aldi customers compared to the population in Germany in 2021, by professional position
Within the scope of this survey, Aldi customers are people who have shopped at Aldi in the six months before the evaluation.
Information on the total sample: 2020: 23,138 respondents, projection to 70.63 million people.
Information on the target group “Aldi customers”: 14,365 respondents, projection to 44.66 million people.
Further information on methodology available here and in the report.
* e.g. administrator, accountant, kindergarten teacher, nurse
** or with limited responsibility
*** with extensive leadership tasks and decision-making authority
**** up to highest office level
***** from assistant to general secretary/ office inspector
****** from inspector to highest level official/ office council
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VuMA. (November 17, 2021). Share of Aldi customers compared to the population in Germany in 2021, by professional position [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1198254/aldi-customers-by-professional-position-germany/
VuMA. "Share of Aldi customers compared to the population in Germany in 2021, by professional position." Chart. November 17, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1198254/aldi-customers-by-professional-position-germany/
VuMA. (2021). Share of Aldi customers compared to the population in Germany in 2021, by professional position. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1198254/aldi-customers-by-professional-position-germany/
VuMA. "Share of Aldi Customers Compared to The Population in Germany in 2021, by Professional Position." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1198254/aldi-customers-by-professional-position-germany/
VuMA, Share of Aldi customers compared to the population in Germany in 2021, by professional position Statista, https://www.statista.com/statistics/1198254/aldi-customers-by-professional-position-germany/ (last visited November 23, 2024)
Share of Aldi customers compared to the population in Germany in 2021, by professional position [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1198254/aldi-customers-by-professional-position-germany/
