Aldi customers in Germany 2021, by gender

Published by Statista Research Department, Oct 8, 2024
In 2021, roughly 47 percent of Aldi customers in Germany were male, while 53 percent were female. The figures are based on a survey conducted in Germany among respondents aged 14 and older, who had purchased products at Aldi six months prior to the survey taking place.

Share of Aldi customers compared to the population in Germany in 2021, by gender

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Release date

November 2021

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Within the scope of this survey, Aldi customers are people who have shopped at Aldi in the six months before the evaluation.

Information on the total sample:
2021: 23,299 respondents, projection to 70.54 million people.

Information on the target group “Aldi customers”:
14,158 respondents, projection to 43.21 million people.

Further information on methodology available here and in the report.

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