Share of paid video streaming subscribers in the U.S. 2024, by age

Published by

Jan 17, 2025

The most widely used paid video streaming platform in the United States was Netflix. A 2024 survey found that the majority of Netflix subscribers were found in the 18 to 34 age group, with 70 percent of respondents paying for the service. Hulu and Amazon Prime Video were the second and third most used paid video streaming platforms in this age group.

Share of people subscribing to paid video streaming on the selected streaming platforms in the United States as of March 2024, by age

Characteristic	18-34 years	35-54 years	55 years and older
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Release date

May 2024

More information

Region

United States

Survey time period

March 22 to 29, 2024

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original questions was : "Do you, or does anyone in your household, pay to subscribe to any of the following?"

Multiples answers were possible.

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