In a survey conducted in September 2020, regarding the importance of value for price when choosing a brand in India, about 40 percent of the respondents stated that value for price was very important. Further, for about 31 percent of the respondents, value for price was extremely important. Consumers in India thus place a huge importance on this attribute.
Importance of value for price for consumers when choosing a brand in India in September 2020
Original source question. "Please rate the importance of the following attributes to you when choosing a brand?"
Attribute: "Whether I get good value for the price"
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IBM Institute for Business Value. (September 2, 2020). Importance of value for price for consumers when choosing a brand in India in September 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1197855/india-importance-of-value-for-price-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value. "Importance of value for price for consumers when choosing a brand in India in September 2020." Chart. September 2, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1197855/india-importance-of-value-for-price-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value. (2020). Importance of value for price for consumers when choosing a brand in India in September 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1197855/india-importance-of-value-for-price-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value. "Importance of Value for Price for Consumers When Choosing a Brand in India in September 2020." Statista, Statista Inc., 2 Sep 2020, https://www.statista.com/statistics/1197855/india-importance-of-value-for-price-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value, Importance of value for price for consumers when choosing a brand in India in September 2020 Statista, https://www.statista.com/statistics/1197855/india-importance-of-value-for-price-for-consumers-when-choosing-a-brand/ (last visited December 22, 2024)
Importance of value for price for consumers when choosing a brand in India in September 2020 [Graph], IBM Institute for Business Value, September 2, 2020. [Online]. Available: https://www.statista.com/statistics/1197855/india-importance-of-value-for-price-for-consumers-when-choosing-a-brand/
