In a survey conducted in September 2020, regarding the importance of brand loyalty in India, consumers were asked whether trust is an important attribute when they choose a brand. For about 39 percent of the respondents, trust is very important and only for about 6 percent of the respondents, trust is not at all important.
Importance of brand loyalty for consumers in India in September 2020
Original source question. "Please rate the importance of the following attributes to you when choosing a brand?"
Attribute: "Whether I trust the brand"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IBM Institute for Business Value. (September 2, 2020). Importance of brand loyalty for consumers in India in September 2020 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
IBM Institute for Business Value. "Importance of brand loyalty for consumers in India in September 2020." Chart. September 2, 2020. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
IBM Institute for Business Value. (2020). Importance of brand loyalty for consumers in India in September 2020. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
IBM Institute for Business Value. "Importance of Brand Loyalty for Consumers in India in September 2020." Statista, Statista Inc., 2 Sep 2020, https://www.statista.com/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/
IBM Institute for Business Value, Importance of brand loyalty for consumers in India in September 2020 Statista, https://www.statista.com/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/ (last visited November 04, 2024)
Importance of brand loyalty for consumers in India in September 2020 [Graph], IBM Institute for Business Value, September 2, 2020. [Online]. Available: https://www.statista.com/statistics/1197838/india-importance-of-brand-loyalty-for-consumers/