Leading channels to get information on beverages in China 2020

Published by
Xin Ou,
Feb 23, 2024
According to the survey conducted by KuRunData among 1,043 Chinese consumers, around 61.1 percent of respondents gathered information on beverages from e-commerce platforms via online shopping platforms. Approximately 23 percent of respondents learned about beverages on WeChat.

Most used channels to learn about beverages among respondents in China in 2020

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Release date

January 2021

Region

China

Survey time period

2020

Number of respondents

1,043 respondents

Special properties

Up to five answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: which channels do you use to get information on beverages?

The survey was conducted among 1,043 respondents, with an average age of 27.07 years old.
26.46 percent of respondents were male, and 73.54 percent of respondents were female.
40.84 percent of respondents were from the first-tier cities, 31.16 percent were from the new first-tier cities, 14.57 percent were from the second-tier cities, 8.05 percent were from the third-tier cities, 3.45 percent were from the fourth-tier cities, and 1.92 percent were from the fifth-tier cities.

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