SVOD services penetration rate Japan 2015-2023

Published by Statista Research Department, Jan 22, 2024
According to a survey conducted by GEM Partners in Japan in November 2023, 39 percent of the respondents used subscription video-on-demand (SVOD) services. The penetration rate more than doubled since 2018.

Share of people who use subscription video-on-demand (SVOD) services in Japan from 2015 to 2023

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Release date

December 2023

Region

Japan

Survey time period

November 4 to 8, 2023

Number of respondents

19,325 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Figures for years prior to 2023 are based on earlier surveys.
Data prior to 2018 come from previous reporting.

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Overview

4

Video streaming services

5

Video streaming consumption

5

Music streaming services

3

Music streaming consumption

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Streaming in JapanFilm industry in JapanMedia industry in JapanAnime industry in JapanApp usage in Japan
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