Durign a survey carried out among sales and marketing professionals from France in late 2023, it was found that display/video ads were the most-used digital retail media advertising formats, named by 59 percent of respondents. Search ranked second, mentioned by 45 percent of the interviewed.
Most-used digital retail media advertising formats in France as of October 2023
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Publicis. (December 6, 2023). Most-used digital retail media advertising formats in France as of October 2023 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1197290/eretail-media-marketing-devices-most-used-by-companies-france/
Publicis. "Most-used digital retail media advertising formats in France as of October 2023." Chart. December 6, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1197290/eretail-media-marketing-devices-most-used-by-companies-france/
Publicis. (2023). Most-used digital retail media advertising formats in France as of October 2023. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1197290/eretail-media-marketing-devices-most-used-by-companies-france/
Publicis. "Most-used Digital Retail Media Advertising Formats in France as of October 2023." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1197290/eretail-media-marketing-devices-most-used-by-companies-france/
Publicis, Most-used digital retail media advertising formats in France as of October 2023 Statista, https://www.statista.com/statistics/1197290/eretail-media-marketing-devices-most-used-by-companies-france/ (last visited December 26, 2024)
Most-used digital retail media advertising formats in France as of October 2023 [Graph], Publicis, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1197290/eretail-media-marketing-devices-most-used-by-companies-france/