Most-used digital retail media ad formats in France 2023

Published by Statista Research Department, Feb 27, 2024
Durign a survey carried out among sales and marketing professionals from France in late 2023, it was found that display/video ads were the most-used digital retail media advertising formats, named by 59 percent of respondents. Search ranked second, mentioned by 45 percent of the interviewed.

Most-used digital retail media advertising formats in France as of October 2023

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Release date

December 2023

Region

France

Survey time period

October 2023

Number of respondents

185 respondents

Special properties

among sales and marketing professionals

Method of interview

Telephone interview

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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

Further related statistics

6

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Statistics

Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideeBay Inc.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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$199 USD
per month, billed annually 1
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For teams of up to 5 people
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