Around 12 percent of consumers in Japan stated that they were consuming foods with nutrient function claims (FNFC), as revealed in a survey conducted in March 2023. While 28.7 percent of respondents declared their intention to try FNFC products, almost 45 percent stated to have no intention to try them.
Foods with nutrient claims are a type of health food in Japan, which is labeled with scientifically verified health claims. FNFC products are promoted as supplementary sources of nutrients to the daily diet.
Share of consumers who have tried health foods certified as "foods with nutrient function claims" (FNFC) in Japan as of March 2023
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CAA. (August 10, 2023). Share of consumers who have tried health foods certified as "foods with nutrient function claims" (FNFC) in Japan as of March 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1197124/japan-consumer-ratio-foods-nutrient-claim/
CAA. "Share of consumers who have tried health foods certified as "foods with nutrient function claims" (FNFC) in Japan as of March 2023." Chart. August 10, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1197124/japan-consumer-ratio-foods-nutrient-claim/
CAA. (2023). Share of consumers who have tried health foods certified as "foods with nutrient function claims" (FNFC) in Japan as of March 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1197124/japan-consumer-ratio-foods-nutrient-claim/
CAA. "Share of Consumers Who Have Tried Health Foods Certified as "Foods with Nutrient Function Claims" (Fnfc) in Japan as of March 2023." Statista, Statista Inc., 10 Aug 2023, https://www.statista.com/statistics/1197124/japan-consumer-ratio-foods-nutrient-claim/
CAA, Share of consumers who have tried health foods certified as "foods with nutrient function claims" (FNFC) in Japan as of March 2023 Statista, https://www.statista.com/statistics/1197124/japan-consumer-ratio-foods-nutrient-claim/ (last visited December 22, 2024)
Share of consumers who have tried health foods certified as "foods with nutrient function claims" (FNFC) in Japan as of March 2023 [Graph], CAA, August 10, 2023. [Online]. Available: https://www.statista.com/statistics/1197124/japan-consumer-ratio-foods-nutrient-claim/
