Television ad volumes in India 2018-2021, by category

Published by
Tanushree Basuroy,
Jun 7, 2023
In 2021, the ad volume for FMCG reached a new height of over one billion seconds. Advertisement for e-commerce increased over the years. The ad volumes decreased in most of the sectors in 2020 owing to the pandemic.

Advertisement volume in Indian television from 2019 to 2021, by category (in million seconds)

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Release date

March 2022

Region

India

Survey time period

2019 to 2021

Supplementary notes

Excludes associations/social/cultural organization advertisements, government announcements NGO, and filler.

BFSI stands for "banking, financial services, and insurance".

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