As of May 2021, most organizations in the United States declared that delighting customers was the main driver for their customer journey design strategy. Reducing customer effort followed, with 46 percent of the respondents.
Main drivers for customer journey design strategy among organizations in the United States as of 2021
This question was phrased by the source as follows: "What are the key principles of your customer journey design strategy?"
Multiple answers were possible.
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NTT. (September 22, 2021). Main drivers for customer journey design strategy among organizations in the United States as of 2021 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1197069/main-drivers-for-customer-journey-design-strategy-in-the-us/
NTT. "Main drivers for customer journey design strategy among organizations in the United States as of 2021." Chart. September 22, 2021. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1197069/main-drivers-for-customer-journey-design-strategy-in-the-us/
NTT. (2021). Main drivers for customer journey design strategy among organizations in the United States as of 2021. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1197069/main-drivers-for-customer-journey-design-strategy-in-the-us/
NTT. "Main Drivers for Customer Journey Design Strategy among Organizations in The United States as of 2021." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1197069/main-drivers-for-customer-journey-design-strategy-in-the-us/
NTT, Main drivers for customer journey design strategy among organizations in the United States as of 2021 Statista, https://www.statista.com/statistics/1197069/main-drivers-for-customer-journey-design-strategy-in-the-us/ (last visited December 03, 2024)
Main drivers for customer journey design strategy among organizations in the United States as of 2021 [Graph], NTT, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1197069/main-drivers-for-customer-journey-design-strategy-in-the-us/
