As of May 2021, most organizations in the United States declared that delighting customers was the main driver for their customer journey design strategy. Reducing customer effort followed, with 46 percent of the respondents.
Main drivers for customer journey design strategy among organizations in the United States as of 2021
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This question was phrased by the source as follows: "What are the key principles of your customer journey design strategy?"
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NTT. (September 22, 2021). Main drivers for customer journey design strategy among organizations in the United States as of 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1197069/main-drivers-for-customer-journey-design-strategy-in-the-us/
NTT. "Main drivers for customer journey design strategy among organizations in the United States as of 2021." Chart. September 22, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1197069/main-drivers-for-customer-journey-design-strategy-in-the-us/
NTT. (2021). Main drivers for customer journey design strategy among organizations in the United States as of 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1197069/main-drivers-for-customer-journey-design-strategy-in-the-us/
NTT. "Main Drivers for Customer Journey Design Strategy among Organizations in The United States as of 2021." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1197069/main-drivers-for-customer-journey-design-strategy-in-the-us/
NTT, Main drivers for customer journey design strategy among organizations in the United States as of 2021 Statista, https://www.statista.com/statistics/1197069/main-drivers-for-customer-journey-design-strategy-in-the-us/ (last visited August 25, 2024)
Main drivers for customer journey design strategy among organizations in the United States as of 2021 [Graph], NTT, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1197069/main-drivers-for-customer-journey-design-strategy-in-the-us/