In the final quarter of 2023, the advertisement volume of Indian television was 542 million FCT. This was a drop compared to the same period in the previous year. Advertising volumes on television steadily declined between 2021 and 2023. This can be attributed to the growing impetus of digital advertising in India.
Quarterly advertisement volume in Indian television from 2021 to 2023
(in million FCT)
FCT refers to free commercial time, which is the time available to advertise on a channel. FCT is sold in 10 second slots in India. For example, if an ad is 30 seconds long, then the advertiser needs to purchase three slots.
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exchange4media. (February 14, 2024). Quarterly advertisement volume in Indian television from 2021 to 2023 (in million FCT) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1197021/india-quarterly-advertisement-volumes/
exchange4media. "Quarterly advertisement volume in Indian television from 2021 to 2023 (in million FCT)." Chart. February 14, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1197021/india-quarterly-advertisement-volumes/
exchange4media. (2024). Quarterly advertisement volume in Indian television from 2021 to 2023 (in million FCT). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1197021/india-quarterly-advertisement-volumes/
exchange4media. "Quarterly Advertisement Volume in Indian Television from 2021 to 2023 (in Million Fct)." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/1197021/india-quarterly-advertisement-volumes/
exchange4media, Quarterly advertisement volume in Indian television from 2021 to 2023 (in million FCT) Statista, https://www.statista.com/statistics/1197021/india-quarterly-advertisement-volumes/ (last visited November 21, 2024)
Quarterly advertisement volume in Indian television from 2021 to 2023 (in million FCT) [Graph], exchange4media, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/1197021/india-quarterly-advertisement-volumes/