Quarterly television advertisement volumes in India 2021-2023

Published by
Tanushree Basuroy,
Apr 26, 2024

In the final quarter of 2023, the advertisement volume of Indian television was 542 million FCT. This was a drop compared to the same period in the previous year. Advertising volumes on television steadily declined between 2021 and 2023. This can be attributed to the growing impetus of digital advertising in India.

Quarterly advertisement volume in Indian television from 2021 to 2023 (in million FCT)

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Release date

February 2024

Region

India

Survey time period

Q1 2021 to Q4 2023

Supplementary notes

FCT refers to free commercial time, which is the time available to advertise on a channel. FCT is sold in 10 second slots in India. For example, if an ad is 30 seconds long, then the advertiser needs to purchase three slots.

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