In 2021, around 8.8 percent of Lidl customers in Germany agreed with the statement that they like to treat themselves to more expensive cosmetics and body care products. Meanwhile, 18.2 percent completely disagreed. The figures are based on a survey conducted in Germany among respondents aged 14 and older, who had shopped at Lidl six months prior to the survey taking place.
Share of Lidl customers by agreement with the statement "Regarding cosmetics/ body care, I like to treat myself to more expensive products" compared to the population in Germany in 2021
In the context of the survey, Lidl customers were defined as people who shopped at Lidl six months prior to the survey. Information on the total sample: 2020:23,138 respondents, projection to 70.63 million people.
Information on the target group "Lidl customers": 12,558 respondents, projection to 37.58 million people.
Further information on methodology available here and in the report.
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VuMA. (November 17, 2021). Share of Lidl customers by agreement with the statement "Regarding cosmetics/ body care, I like to treat myself to more expensive products" compared to the population in Germany in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1196980/lidl-customers-expensive-cosmetics-body-care-opinions-germany/
VuMA. "Share of Lidl customers by agreement with the statement "Regarding cosmetics/ body care, I like to treat myself to more expensive products" compared to the population in Germany in 2021." Chart. November 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1196980/lidl-customers-expensive-cosmetics-body-care-opinions-germany/
VuMA. (2021). Share of Lidl customers by agreement with the statement "Regarding cosmetics/ body care, I like to treat myself to more expensive products" compared to the population in Germany in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1196980/lidl-customers-expensive-cosmetics-body-care-opinions-germany/
VuMA. "Share of Lidl Customers by Agreement with The Statement "Regarding Cosmetics/ Body Care, I like to Treat Myself to More Expensive Products" Compared to The Population in Germany in 2021." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1196980/lidl-customers-expensive-cosmetics-body-care-opinions-germany/
VuMA, Share of Lidl customers by agreement with the statement "Regarding cosmetics/ body care, I like to treat myself to more expensive products" compared to the population in Germany in 2021 Statista, https://www.statista.com/statistics/1196980/lidl-customers-expensive-cosmetics-body-care-opinions-germany/ (last visited December 22, 2024)
Share of Lidl customers by agreement with the statement "Regarding cosmetics/ body care, I like to treat myself to more expensive products" compared to the population in Germany in 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1196980/lidl-customers-expensive-cosmetics-body-care-opinions-germany/
