Most popular customer contact channels in the U.S. 2021, by enquiry type
In a survey on customer experience (CX) among businesses conducted in the United States in 2021, participants were asked what different customer contact channels were primarily used for. The results revealed how preferred contact channels depend greatly on the enquiry type. For retention and renewal, in-person contacts appeared to be the preferred channel. On the other hand, automated channels were preferred for order management.
