In a survey on customer experience (CX) among businesses conducted in the United States in 2021, participants were asked which contact channel type is most popular among their customers. The results revealed how younger users/customers preferred automated channels, where older users would rather choose assisted service or telephone/in-person contacts.
Most popular customer contact channels for organizations in the United States in 2021, by age group
Characteristic
Email
In-person
Self-service / web-based mobile
Social media
Telephone / direct human led interaction
Virtual assistant
Web chat
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NTT. (September 22, 2021). Most popular customer contact channels for organizations in the United States in 2021, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1196910/most-popular-customer-contact-channels-by-age-group-in-the-us/
NTT. "Most popular customer contact channels for organizations in the United States in 2021, by age group." Chart. September 22, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1196910/most-popular-customer-contact-channels-by-age-group-in-the-us/
NTT. (2021). Most popular customer contact channels for organizations in the United States in 2021, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1196910/most-popular-customer-contact-channels-by-age-group-in-the-us/
NTT. "Most Popular Customer Contact Channels for Organizations in The United States in 2021, by Age Group." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1196910/most-popular-customer-contact-channels-by-age-group-in-the-us/
NTT, Most popular customer contact channels for organizations in the United States in 2021, by age group Statista, https://www.statista.com/statistics/1196910/most-popular-customer-contact-channels-by-age-group-in-the-us/ (last visited August 24, 2024)
Most popular customer contact channels for organizations in the United States in 2021, by age group [Graph], NTT, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1196910/most-popular-customer-contact-channels-by-age-group-in-the-us/