In 2018, around 11 percent of Lidl customers in Germany agreed with the statement that they pay more attention to the brand than the price when buying body care products. Almost 14 percent disagreed completely. The numbers are based on a survey conducted in Germany among respondents aged 14 and older, who had shopped at Lidl six months prior to the survey taking place.
Share of Lidl customers by agreement with the statement "When buying body care products, I pay more attention to the brand than the price" compared to the population in Germany in 2018
Characteristic
Lidl customers
German population
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VuMA. (November 14, 2018). Share of Lidl customers by agreement with the statement "When buying body care products, I pay more attention to the brand than the price" compared to the population in Germany in 2018 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1196909/lidl-customers-body-care-brands-prices-opinions-germany/
VuMA. "Share of Lidl customers by agreement with the statement "When buying body care products, I pay more attention to the brand than the price" compared to the population in Germany in 2018." Chart. November 14, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1196909/lidl-customers-body-care-brands-prices-opinions-germany/
VuMA. (2018). Share of Lidl customers by agreement with the statement "When buying body care products, I pay more attention to the brand than the price" compared to the population in Germany in 2018. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1196909/lidl-customers-body-care-brands-prices-opinions-germany/
VuMA. "Share of Lidl Customers by Agreement with The Statement "When Buying Body Care Products, I Pay More Attention to The Brand than The Price" Compared to The Population in Germany in 2018." Statista, Statista Inc., 14 Nov 2018, https://www.statista.com/statistics/1196909/lidl-customers-body-care-brands-prices-opinions-germany/
VuMA, Share of Lidl customers by agreement with the statement "When buying body care products, I pay more attention to the brand than the price" compared to the population in Germany in 2018 Statista, https://www.statista.com/statistics/1196909/lidl-customers-body-care-brands-prices-opinions-germany/ (last visited August 25, 2024)
Share of Lidl customers by agreement with the statement "When buying body care products, I pay more attention to the brand than the price" compared to the population in Germany in 2018 [Graph], VuMA, November 14, 2018. [Online]. Available: https://www.statista.com/statistics/1196909/lidl-customers-body-care-brands-prices-opinions-germany/