In a 2020 survey gauging the state of communications programs among senior level communications and marketing professionals in the United States, close to 60 percent of respondents indicated that 9.9 percent of their company's annual budget was devoted to evaluating the impact of communications programs.
Share of company budgets devoted to evaluating the impact of communications programs according to industry professionals in the United States as of September 2020
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Cision. (November 12, 2020). Share of company budgets devoted to evaluating the impact of communications programs according to industry professionals in the United States as of September 2020 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1196824/company-budgets-for-evaluation-of-comms-programs-usa/
Cision. "Share of company budgets devoted to evaluating the impact of communications programs according to industry professionals in the United States as of September 2020." Chart. November 12, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1196824/company-budgets-for-evaluation-of-comms-programs-usa/
Cision. (2020). Share of company budgets devoted to evaluating the impact of communications programs according to industry professionals in the United States as of September 2020. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1196824/company-budgets-for-evaluation-of-comms-programs-usa/
Cision. "Share of Company Budgets Devoted to Evaluating The Impact of Communications Programs According to Industry Professionals in The United States as of September 2020." Statista, Statista Inc., 12 Nov 2020, https://www.statista.com/statistics/1196824/company-budgets-for-evaluation-of-comms-programs-usa/
Cision, Share of company budgets devoted to evaluating the impact of communications programs according to industry professionals in the United States as of September 2020 Statista, https://www.statista.com/statistics/1196824/company-budgets-for-evaluation-of-comms-programs-usa/ (last visited December 24, 2024)
Share of company budgets devoted to evaluating the impact of communications programs according to industry professionals in the United States as of September 2020 [Graph], Cision, November 12, 2020. [Online]. Available: https://www.statista.com/statistics/1196824/company-budgets-for-evaluation-of-comms-programs-usa/
