Company budgets devoted to communications programs evaluation U.S. 2020

Published by
J. G. Navarro,
Jan 6, 2023
In a 2020 survey gauging the state of communications programs among senior level communications and marketing professionals in the United States, close to 60 percent of respondents indicated that 9.9 percent of their company's annual budget was devoted to evaluating the impact of communications programs.

Share of company budgets devoted to evaluating the impact of communications programs according to industry professionals in the United States as of September 2020

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Release date

November 2020

Region

United States

Survey time period

August 12 to September 14, 2020

Number of respondents

314 respondents

Special properties

among senior level communication and marketing professionals (agency and in-house)

Method of interview

Online survey

Supplementary notes

Question : "How much of your company’s annual budget is devoted to measuring/monitoring/understanding the impact of comms programs?"

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