As of 2021, most organizations in the United States declared to capture the voice of customers (VoC) to drive innovation opportunities. On the other hand, only one percent of the respondents declared that in their organization VoC is not captured at all.
Organizations that capture the voice of customer (VoC) to drive innovation opportunities in the United States as of 2021
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Organizations that capture the voice of customer (VoC) to drive innovation opportunities in the United States as of 2021
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This question was phrased by the source as follows: "To what extent do you agree of disagree with each of the following statements for your organization? ...The voice of the customer (VoC) is being captured to drive innovation opportunities."
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J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
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NTT. (September 22, 2021). Organizations that capture the voice of customer (VoC) to drive innovation opportunities in the United States as of 2021 [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1196769/organizations-using-voc-programs-to-improve-cx-in-the-us/
NTT. "Organizations that capture the voice of customer (VoC) to drive innovation opportunities in the United States as of 2021 ." Chart. September 22, 2021. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1196769/organizations-using-voc-programs-to-improve-cx-in-the-us/
NTT. (2021). Organizations that capture the voice of customer (VoC) to drive innovation opportunities in the United States as of 2021 . Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1196769/organizations-using-voc-programs-to-improve-cx-in-the-us/
NTT. "Organizations That Capture The Voice of Customer (Voc) to Drive Innovation Opportunities in The United States as of 2021 ." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1196769/organizations-using-voc-programs-to-improve-cx-in-the-us/
NTT, Organizations that capture the voice of customer (VoC) to drive innovation opportunities in the United States as of 2021 Statista, https://www.statista.com/statistics/1196769/organizations-using-voc-programs-to-improve-cx-in-the-us/ (last visited April 25, 2025)
Organizations that capture the voice of customer (VoC) to drive innovation opportunities in the United States as of 2021 [Graph], NTT, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1196769/organizations-using-voc-programs-to-improve-cx-in-the-us/
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