During Black Friday 2020, approximately seven in ten search results for the search term "board games" on Very.co.uk were accounted for by Hasbro branded items. Consumers using the same search query on Amazon were more likely to come across the Exploding Kittens brand. Overall, what brands consumers might have come across during Black Friday, heavily depends on the online webshop they were using that day.
Leading results when searching for "board games" during Black Friday in the United Kingdom in 2020, by online retailer
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Edge by Ascential. (November 19, 2020). Leading results when searching for "board games" during Black Friday in the United Kingdom in 2020, by online retailer [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1196582/leading-brands-when-searching-board-games-on-black-friday-by-online-retailer-uk/
Edge by Ascential. "Leading results when searching for "board games" during Black Friday in the United Kingdom in 2020, by online retailer." Chart. November 19, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1196582/leading-brands-when-searching-board-games-on-black-friday-by-online-retailer-uk/
Edge by Ascential. (2020). Leading results when searching for "board games" during Black Friday in the United Kingdom in 2020, by online retailer. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1196582/leading-brands-when-searching-board-games-on-black-friday-by-online-retailer-uk/
Edge by Ascential. "Leading Results When Searching for "Board Games" during Black Friday in The United Kingdom in 2020, by Online Retailer." Statista, Statista Inc., 19 Nov 2020, https://www.statista.com/statistics/1196582/leading-brands-when-searching-board-games-on-black-friday-by-online-retailer-uk/
Edge by Ascential, Leading results when searching for "board games" during Black Friday in the United Kingdom in 2020, by online retailer Statista, https://www.statista.com/statistics/1196582/leading-brands-when-searching-board-games-on-black-friday-by-online-retailer-uk/ (last visited November 22, 2024)
Leading results when searching for "board games" during Black Friday in the United Kingdom in 2020, by online retailer [Graph], Edge by Ascential, November 19, 2020. [Online]. Available: https://www.statista.com/statistics/1196582/leading-brands-when-searching-board-games-on-black-friday-by-online-retailer-uk/