Leading online search results for toys during Black Friday in the UK 2020

Published by
Stephanie Chevalier,
May 20, 2022
During Black Friday 2020, which fell on November 27 that year, about 40 percent of search results for the search term "kids toys" on Amazon.co.uk were accounted for by Osmo products. In other words, Osmo was the brand with the greatest average share of results for this specific search term on the website. On the Argos website, the leading brand for the same search query was LEGO. Overall, what brands consumers in the United Kingdom might have come across, heavily depends on the online webshop they were using during this sales event.

Leading results when searching for "kids toys" during Black Friday in the United Kingdom in 2020, by online retailer

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Release date

November 2020

Region

United Kingdom

Survey time period

November 27, 2020

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Statistics on " Toy industry in the United Kingdom (UK) "

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Other statistics that may interest you Toy industry in the United Kingdom (UK)

Overview

4

Toy manufacturing

5

Toy retail

5

Trade

6

Consumer spending

6

Popular children's toy brands

6

Further related statistics

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