During Black Friday 2020, which fell on November 27 that year, about 40 percent of search results for the search term "kids toys" on Amazon.co.uk were accounted for by Osmo products. In other words, Osmo was the brand with the greatest average share of results for this specific search term on the website. On the Argos website, the leading brand for the same search query was LEGO. Overall, what brands consumers in the United Kingdom might have come across, heavily depends on the online webshop they were using during this sales event.
Leading results when searching for "kids toys" during Black Friday in the United Kingdom in 2020, by online retailer
Characteristic
Aquadoodle
Galt Toys
LEGO
Melissa & Doug
Osmo
Own Label
Xbox One
VTech
Other
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Edge by Ascential. (November 19, 2020). Leading results when searching for "kids toys" during Black Friday in the United Kingdom in 2020, by online retailer [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1196527/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-uk/
Edge by Ascential. "Leading results when searching for "kids toys" during Black Friday in the United Kingdom in 2020, by online retailer." Chart. November 19, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1196527/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-uk/
Edge by Ascential. (2020). Leading results when searching for "kids toys" during Black Friday in the United Kingdom in 2020, by online retailer. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1196527/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-uk/
Edge by Ascential. "Leading Results When Searching for "Kids Toys" during Black Friday in The United Kingdom in 2020, by Online Retailer." Statista, Statista Inc., 19 Nov 2020, https://www.statista.com/statistics/1196527/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-uk/
Edge by Ascential, Leading results when searching for "kids toys" during Black Friday in the United Kingdom in 2020, by online retailer Statista, https://www.statista.com/statistics/1196527/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-uk/ (last visited August 24, 2024)
Leading results when searching for "kids toys" during Black Friday in the United Kingdom in 2020, by online retailer [Graph], Edge by Ascential, November 19, 2020. [Online]. Available: https://www.statista.com/statistics/1196527/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-uk/