In 2021, almost two percent of Lidl customers in Germany were self-employed without other employees, while 9.7 percent were employees with higher level of responsibilities and tasks. The data is based on a survey conducted in Germany among respondents aged 14 and older who had shopped at Lidl six months before the survey took place.
Share of Lidl customers compared to the population in Germany in 2021, by professional position
Within the scope of this survey, Lidl customers are people who have shopped at Lidl in the six months before the evaluation.
Information on the total sample: 2020: 23,138 respondents, projection to 70.63 million people.
Information on the target group “Lidl customers”: 12,558 respondents, projection to 37.58 million people.
Further information on methodology available here and in the report.
* e.g. administrator, accountant, kindergarten teacher, nurse
** or with limited responsibility
*** with extensive leadership tasks and decision-making authority
**** up to highest office level
***** from assistant to general secretary/ office inspector
****** from inspector to highest level official/ office council
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VuMA. (November 17, 2021). Share of Lidl customers compared to the population in Germany in 2021, by professional position [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1196502/lidl-customers-by-professional-position-germany/
VuMA. "Share of Lidl customers compared to the population in Germany in 2021, by professional position." Chart. November 17, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1196502/lidl-customers-by-professional-position-germany/
VuMA. (2021). Share of Lidl customers compared to the population in Germany in 2021, by professional position. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1196502/lidl-customers-by-professional-position-germany/
VuMA. "Share of Lidl Customers Compared to The Population in Germany in 2021, by Professional Position." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1196502/lidl-customers-by-professional-position-germany/
VuMA, Share of Lidl customers compared to the population in Germany in 2021, by professional position Statista, https://www.statista.com/statistics/1196502/lidl-customers-by-professional-position-germany/ (last visited November 21, 2024)
Share of Lidl customers compared to the population in Germany in 2021, by professional position [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1196502/lidl-customers-by-professional-position-germany/
