In 2021, almost two percent of Lidl customers in Germany were self-employed without other employees, while 9.7 percent were employees with higher level of responsibilities and tasks. The data is based on a survey conducted in Germany among respondents aged 14 and older who had shopped at Lidl six months before the survey took place.
Share of Lidl customers compared to the population in Germany in 2021, by professional position
Within the scope of this survey, Lidl customers are people who have shopped at Lidl in the six months before the evaluation.
Information on the total sample: 2020: 23,138 respondents, projection to 70.63 million people.
Information on the target group “Lidl customers”: 12,558 respondents, projection to 37.58 million people.
Further information on methodology available here and in the report.
* e.g. administrator, accountant, kindergarten teacher, nurse
** or with limited responsibility
*** with extensive leadership tasks and decision-making authority
**** up to highest office level
***** from assistant to general secretary/ office inspector
****** from inspector to highest level official/ office council
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VuMA. (November 17, 2021). Share of Lidl customers compared to the population in Germany in 2021, by professional position [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1196502/lidl-customers-by-professional-position-germany/
VuMA. "Share of Lidl customers compared to the population in Germany in 2021, by professional position." Chart. November 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1196502/lidl-customers-by-professional-position-germany/
VuMA. (2021). Share of Lidl customers compared to the population in Germany in 2021, by professional position. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1196502/lidl-customers-by-professional-position-germany/
VuMA. "Share of Lidl Customers Compared to The Population in Germany in 2021, by Professional Position." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1196502/lidl-customers-by-professional-position-germany/
VuMA, Share of Lidl customers compared to the population in Germany in 2021, by professional position Statista, https://www.statista.com/statistics/1196502/lidl-customers-by-professional-position-germany/ (last visited December 22, 2024)
Share of Lidl customers compared to the population in Germany in 2021, by professional position [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1196502/lidl-customers-by-professional-position-germany/
