Instagram: share of influencers in Spain 2021, by gender and followers

Published by
Tiago Bianchi,
Jun 20, 2023
As of January 2021, female influencers on Instagram registered approximately half of all influencers for accounts with fewer than 1 million followers. However, these "mega-influencers" were overwhelmingly male, who comprised 68.7 percent of the total.

Share of Instagram influencers in Spain as of January 2021, by gender and followers

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Release date

January 2021

Region

Spain

Survey time period

January 2021

Supplementary notes

* The source does not provide the exact date of the study. The study period chosen corresponds to the date of publication.
Figures have been rounded.

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