As of January 2021, female influencers on Instagram registered approximately half of all influencers for accounts with fewer than 1 million followers. However, these "mega-influencers" were overwhelmingly male, who comprised 68.7 percent of the total.
Share of Instagram influencers in Spain as of January 2021, by gender and followers
Characteristic
Male
Female
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Influencity. (January 11, 2021). Share of Instagram influencers in Spain as of January 2021, by gender and followers [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1196257/influencers-spain-type-gender/
Influencity. "Share of Instagram influencers in Spain as of January 2021, by gender and followers." Chart. January 11, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1196257/influencers-spain-type-gender/
Influencity. (2021). Share of Instagram influencers in Spain as of January 2021, by gender and followers. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1196257/influencers-spain-type-gender/
Influencity. "Share of Instagram Influencers in Spain as of January 2021, by Gender and Followers." Statista, Statista Inc., 11 Jan 2021, https://www.statista.com/statistics/1196257/influencers-spain-type-gender/
Influencity, Share of Instagram influencers in Spain as of January 2021, by gender and followers Statista, https://www.statista.com/statistics/1196257/influencers-spain-type-gender/ (last visited August 24, 2024)
Share of Instagram influencers in Spain as of January 2021, by gender and followers [Graph], Influencity, January 11, 2021. [Online]. Available: https://www.statista.com/statistics/1196257/influencers-spain-type-gender/