During Black Friday 2020, which fell on November 27 that year, about 40 percent of search results for the search term "kids toys" on Amazon were accounted for by LEGO products. In other words, LEGO was the brand with the greatest average share of results for this specific search term. On Target.com, the leading brand for the same search query was Osmo.
Leading results when searching for "kids toys" during Black Friday in the United States in 2020, by online retailer
Characteristic
B. Toys
Barbie
Crayola
Creativity For Kids
Fisher-Price
Hot Wheels
LEGO
Nerf
Osmo
Step2
Other
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Edge by Ascential. (November 19, 2020). Leading results when searching for "kids toys" during Black Friday in the United States in 2020, by online retailer [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1196247/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-us/
Edge by Ascential. "Leading results when searching for "kids toys" during Black Friday in the United States in 2020, by online retailer." Chart. November 19, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1196247/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-us/
Edge by Ascential. (2020). Leading results when searching for "kids toys" during Black Friday in the United States in 2020, by online retailer. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1196247/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-us/
Edge by Ascential. "Leading Results When Searching for "Kids Toys" during Black Friday in The United States in 2020, by Online Retailer." Statista, Statista Inc., 19 Nov 2020, https://www.statista.com/statistics/1196247/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-us/
Edge by Ascential, Leading results when searching for "kids toys" during Black Friday in the United States in 2020, by online retailer Statista, https://www.statista.com/statistics/1196247/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-us/ (last visited August 25, 2024)
Leading results when searching for "kids toys" during Black Friday in the United States in 2020, by online retailer [Graph], Edge by Ascential, November 19, 2020. [Online]. Available: https://www.statista.com/statistics/1196247/leading-brands-when-searching-kids-toys-on-black-friday-by-online-retailer-us/