Leading online search results for toys during Black Friday in the United States 2020

Published by
Stephanie Chevalier,
Sep 1, 2022
During Black Friday 2020, which fell on November 27 that year, about 40 percent of search results for the search term "kids toys" on Amazon were accounted for by LEGO products. In other words, LEGO was the brand with the greatest average share of results for this specific search term. On Target.com, the leading brand for the same search query was Osmo.

Leading results when searching for "kids toys" during Black Friday in the United States in 2020, by online retailer

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Release date

November 2020

Region

United States

Survey time period

November 27, 2020

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