During a 2020 survey carried out among senior level communications and marketing professionals in the United States, 35 percent respondents said LikendIn was the most important social media platform in terms of their boarder content strategy. Facebook ranked second, named by 28 percent of respondents.
Most important social media platforms in communications content strategies according to industry professionals in the United States as of September 2020
among senior level communication and marketing professionals (agency and in-house)
Method of interview
Online survey
Supplementary notes
"The percentages below indicate how many respondents chose that social media platform as the single-most important one to their broader content strategy."
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Cision. (November 12, 2020). Most important social media platforms in communications content strategies according to industry professionals in the United States as of September 2020 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1196237/important-social-media-i-communications-strategies-usa/
Cision. "Most important social media platforms in communications content strategies according to industry professionals in the United States as of September 2020." Chart. November 12, 2020. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1196237/important-social-media-i-communications-strategies-usa/
Cision. (2020). Most important social media platforms in communications content strategies according to industry professionals in the United States as of September 2020. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1196237/important-social-media-i-communications-strategies-usa/
Cision. "Most Important Social Media Platforms in Communications Content Strategies According to Industry Professionals in The United States as of September 2020." Statista, Statista Inc., 12 Nov 2020, https://www.statista.com/statistics/1196237/important-social-media-i-communications-strategies-usa/
Cision, Most important social media platforms in communications content strategies according to industry professionals in the United States as of September 2020 Statista, https://www.statista.com/statistics/1196237/important-social-media-i-communications-strategies-usa/ (last visited October 06, 2024)
Most important social media platforms in communications content strategies according to industry professionals in the United States as of September 2020 [Graph], Cision, November 12, 2020. [Online]. Available: https://www.statista.com/statistics/1196237/important-social-media-i-communications-strategies-usa/