During a 2020 survey carried out among senior level communications and marketing professionals in the United States, 20 percent of respondents strongly agreed that consumers actually read content they had created; another 44 percent moderately agreed.
Effectiveness of content marketing in the United States according to communications professionals as of September 2020, by metric
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Cision. (November 12, 2020). Effectiveness of content marketing in the United States according to communications professionals as of September 2020, by metric [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1196174/effectiveness-of-content-marketing-usa/
Cision. "Effectiveness of content marketing in the United States according to communications professionals as of September 2020, by metric." Chart. November 12, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1196174/effectiveness-of-content-marketing-usa/
Cision. (2020). Effectiveness of content marketing in the United States according to communications professionals as of September 2020, by metric. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1196174/effectiveness-of-content-marketing-usa/
Cision. "Effectiveness of Content Marketing in The United States According to Communications Professionals as of September 2020, by Metric." Statista, Statista Inc., 12 Nov 2020, https://www.statista.com/statistics/1196174/effectiveness-of-content-marketing-usa/
Cision, Effectiveness of content marketing in the United States according to communications professionals as of September 2020, by metric Statista, https://www.statista.com/statistics/1196174/effectiveness-of-content-marketing-usa/ (last visited December 22, 2024)
Effectiveness of content marketing in the United States according to communications professionals as of September 2020, by metric [Graph], Cision, November 12, 2020. [Online]. Available: https://www.statista.com/statistics/1196174/effectiveness-of-content-marketing-usa/