The sales value of dairy products certified as "foods for specified health uses" (FOSHU) in Japan amounted to around 312 billion Japanese yen in the fiscal year 2020. Non-alcoholic beverages and dairy products were the largest product groups marketed for their health benefits.
The FOSHU label designates food products with scientifically recognized health-promoting effects. Products bearing the label received the government's approval to be promoted with such health claims.
Sales value of health foods certified as "foods for specified health uses" (FOSHU) in Japan in fiscal year 2020, by product type
(in billion Japanese yen)
fiscal year 2020; the Japanese fiscal year starts on April 1 of each stated year and ends on March 31 of the following year
Supplementary notes
Figures are based on surveys among manufacturers of health foods, who were granted permission for using the seal certifying products as 'foods for specified health uses' (FOSHU).
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022. Values have been rounded.
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Japan Health and Nutrition Food Association. (July 30, 2021). Sales value of health foods certified as "foods for specified health uses" (FOSHU) in Japan in fiscal year 2020, by product type (in billion Japanese yen) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1196076/japan-foshu-health-food-sales-value-by-type/
Japan Health and Nutrition Food Association. "Sales value of health foods certified as "foods for specified health uses" (FOSHU) in Japan in fiscal year 2020, by product type (in billion Japanese yen)." Chart. July 30, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1196076/japan-foshu-health-food-sales-value-by-type/
Japan Health and Nutrition Food Association. (2021). Sales value of health foods certified as "foods for specified health uses" (FOSHU) in Japan in fiscal year 2020, by product type (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1196076/japan-foshu-health-food-sales-value-by-type/
Japan Health and Nutrition Food Association. "Sales Value of Health Foods Certified as "Foods for Specified Health Uses" (Foshu) in Japan in Fiscal Year 2020, by Product Type (in Billion Japanese Yen)." Statista, Statista Inc., 30 Jul 2021, https://www.statista.com/statistics/1196076/japan-foshu-health-food-sales-value-by-type/
Japan Health and Nutrition Food Association, Sales value of health foods certified as "foods for specified health uses" (FOSHU) in Japan in fiscal year 2020, by product type (in billion Japanese yen) Statista, https://www.statista.com/statistics/1196076/japan-foshu-health-food-sales-value-by-type/ (last visited December 23, 2024)
Sales value of health foods certified as "foods for specified health uses" (FOSHU) in Japan in fiscal year 2020, by product type (in billion Japanese yen) [Graph], Japan Health and Nutrition Food Association, July 30, 2021. [Online]. Available: https://www.statista.com/statistics/1196076/japan-foshu-health-food-sales-value-by-type/
