Share of basketball fans paying on sports streaming platforms in China 2019

Published by
Yihan Ma,
Dec 20, 2024
According to a survey conducted in China on basketball fan, more than 61 percent of respondents who had used online sports streaming platforms were paid members, as of July 2019. Respecting copyright was the main reason why sports fans chose a streaming platform and decided to pay for membership.

Share of basketball fans paying membership on sports streaming platforms in China as of July 2019

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Source

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Release date

September 2019

Region

China

Survey time period

as of July 2019

Number of respondents

1,000 respondents

Method of interview

Online survey

Supplementary notes

Only fans who have been following basketball on new media platforms for more than four months were included in the survey.

The question was phrased by the source as follows:"Are you a paid member of the platforms that you use?"

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