Geographical distribution of basketball fans on new media in China 2019

Published by
Yihan Ma,
Dec 20, 2024
According to a survey conducted in China on basketball fan profiles, most of the basketball fans on new media platforms were from second tier cities, accouting for nearly 60 percent of the respondents as of July 2019. A majority of such basketball fans aged between 26 and 35 years.

Distribution of basketball fans on new media platforms in China as of July 2019, by city tier

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Release date

September 2019

Region

China

Survey time period

as of July 2019

Number of respondents

1,000 respondents

Method of interview

Online survey

Supplementary notes

Only fans who have been following basketball matches on new media platforms for more than four months were included in the survey.

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