Gender distribution of basketball fans on new media platforms in China 2019

Published by
Wenyi Zhang,
May 13, 2022
According to a survey conducted in China on basketball fan profiles, about 83 percent of the basketball fans on new media platforms were males as of July 2019. Tencent's QQ Sports is a sports streaming platform which has bought the broadcasting rights of major basketball matches, such as NBA, CBA, and FIBA.

Gender distribution of basketball fans on new media platforms in China as of July 2019

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Release date

September 2019

Region

China

Survey time period

July 2019

Number of respondents

1,000 respondents

Method of interview

Online survey

Supplementary notes

Only fans who have been following basketball matches for more than four months on new media platforms were included in the survey.

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