"HP Streetcode" developed by Edelman for Skittles was the most successful public relations (PR) campaign worldwide in 2023, scoring 22 points in the Global Creative Index. "The last Photo" by Hope&Glory and adam&evenDDB for CALM ranked second, with 17 points.
Most successful PR campaigns worldwide in 2020, according to Global Creative Index
Methodology: "The Global Creative Index analyses entries and winners from more than 25 PR, digital and marketing awards programmes from around the world over a 12-month period, up to the 2023 Global SABRE Awards. The formula takes into account the expansion of 'public relations' work across multiple categories at advertising-oriented shows such as the Cannes Lions (...)."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PRovoke. (December 14, 2023). Most successful PR campaigns worldwide in 2020, according to Global Creative Index [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1195903/best-pr-campaigns-worldwide/
PRovoke. "Most successful PR campaigns worldwide in 2020, according to Global Creative Index." Chart. December 14, 2023. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1195903/best-pr-campaigns-worldwide/
PRovoke. (2023). Most successful PR campaigns worldwide in 2020, according to Global Creative Index. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1195903/best-pr-campaigns-worldwide/
PRovoke. "Most Successful Pr Campaigns Worldwide in 2020, According to Global Creative Index." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1195903/best-pr-campaigns-worldwide/
PRovoke, Most successful PR campaigns worldwide in 2020, according to Global Creative Index Statista, https://www.statista.com/statistics/1195903/best-pr-campaigns-worldwide/ (last visited December 24, 2024)
Most successful PR campaigns worldwide in 2020, according to Global Creative Index [Graph], PRovoke, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1195903/best-pr-campaigns-worldwide/
