"HP Streetcode" developed by Edelman for Skittles was the most successful public relations (PR) campaign worldwide in 2023, scoring 22 points in the Global Creative Index. "The last Photo" by Hope&Glory and adam&evenDDB for CALM ranked second, with 17 points.
Most successful PR campaigns worldwide in 2020, according to Global Creative Index
Methodology: "The Global Creative Index analyses entries and winners from more than 25 PR, digital and marketing awards programmes from around the world over a 12-month period, up to the 2023 Global SABRE Awards. The formula takes into account the expansion of 'public relations' work across multiple categories at advertising-oriented shows such as the Cannes Lions (...)."
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PRovoke. (December 14, 2023). Most successful PR campaigns worldwide in 2020, according to Global Creative Index [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1195903/best-pr-campaigns-worldwide/
PRovoke. "Most successful PR campaigns worldwide in 2020, according to Global Creative Index." Chart. December 14, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1195903/best-pr-campaigns-worldwide/
PRovoke. (2023). Most successful PR campaigns worldwide in 2020, according to Global Creative Index. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1195903/best-pr-campaigns-worldwide/
PRovoke. "Most Successful Pr Campaigns Worldwide in 2020, According to Global Creative Index." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1195903/best-pr-campaigns-worldwide/
PRovoke, Most successful PR campaigns worldwide in 2020, according to Global Creative Index Statista, https://www.statista.com/statistics/1195903/best-pr-campaigns-worldwide/ (last visited November 23, 2024)
Most successful PR campaigns worldwide in 2020, according to Global Creative Index [Graph], PRovoke, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1195903/best-pr-campaigns-worldwide/
