Number of adult video (AV) online shopping sites in Japan 2015-2023
In 2023, there were around 1.4 thousand online shopping services for adult videos operating in the Japanese sex industry.
While prostitution is officially illegal in Japan, the domestic adult entertainment industry took advantage of legal loopholes to work around this ban. Businesses falling under the category of adult entertainment include, among others, adult-only bathhouses, strip clubs, love hotels, call-girl services, as well as video- and phone-based services.