In 2023, there were over 21.14 thousand so-called fashion health on-demand services operating in the Japanese sex industry. Fashion health is a Japanese pseudo-anglicism, usually describing massage parlors offering sexual services that stop short of actual intercourse. On-demand fashion health refers to a business model in which the services are provided at love hotels or at the customer's home.
While prostitution is officially illegal in Japan, the domestic adult entertainment industry took advantage of legal loopholes to work around this ban. Businesses falling under the category of adult entertainment include, among others, adult-only bathhouses, strip clubs, love hotels, call-girl services, as well as video- and phone-based services.
Number of non-store based adult-only massage services (fashion health) operating in the sex industry in Japan from 2015 to 2023
(in 1,000s)
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National Police Agency (Japan). (April 4, 2024). Number of non-store based adult-only massage services (fashion health) operating in the sex industry in Japan from 2015 to 2023 (in 1,000s) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1195868/japan-number-fashion-health-call-girl-services/
National Police Agency (Japan). "Number of non-store based adult-only massage services (fashion health) operating in the sex industry in Japan from 2015 to 2023 (in 1,000s)." Chart. April 4, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1195868/japan-number-fashion-health-call-girl-services/
National Police Agency (Japan). (2024). Number of non-store based adult-only massage services (fashion health) operating in the sex industry in Japan from 2015 to 2023 (in 1,000s). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1195868/japan-number-fashion-health-call-girl-services/
National Police Agency (Japan). "Number of Non-store Based Adult-only Massage Services (Fashion Health) Operating in The Sex Industry in Japan from 2015 to 2023 (in 1,000s)." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1195868/japan-number-fashion-health-call-girl-services/
National Police Agency (Japan), Number of non-store based adult-only massage services (fashion health) operating in the sex industry in Japan from 2015 to 2023 (in 1,000s) Statista, https://www.statista.com/statistics/1195868/japan-number-fashion-health-call-girl-services/ (last visited December 23, 2024)
Number of non-store based adult-only massage services (fashion health) operating in the sex industry in Japan from 2015 to 2023 (in 1,000s) [Graph], National Police Agency (Japan), April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1195868/japan-number-fashion-health-call-girl-services/
