Distribution of the mail-order health food market in Japan FY 2019, by type

Published by C. Diep, May 3, 2022
In fiscal year 2019, supplements accounted for the majority of the health food sales through mail-order channels in Japan, with a sales share of over 77 percent. Aojiru, a drink made from the green leaves of vegetables, made up around ten percent of market sales.

Sales value share of the mail-order health food market in Japan in fiscal year 2019, by product type

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Release date

December 2020

Region

Japan

Survey time period

fiscal year 2019; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

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Health and functional foods market in JapanConvenience food market in JapanHealth care in JapanDining out in JapanSnack foods in Japan
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