Categories with highest sales growth during Cyber Wow 2023

Published by
Stephanie Chevalier,
Sep 7, 2023
The category expected to experience the most substantial growth in online sales during the inaugural Cyber Wow 2023 event in Peru, scheduled from April 17th to April 21st, was footwear, with an estimated increase of 145 percent. Next were mobile phones and TV/audio products, each poised for a 57 percent and 31 percent surge, respectively. Home products and computers followed in the lineup.

Product categories with the highest estimated sales growth during the 1st edition of Cyber Wow in Peru in 2023

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Release date

April 2023

Region

Peru

Survey time period

April 17 to 21, 2023

Supplementary notes

Cyber Wow is an online shopping event that takes place in Peru several times throughout the year. Its goal is to promote e-commerce in the South American country. Multiple product categories brands participate in the event, organized by IAB Peru.

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E-commerce in PeruInternet usage in PeruOnline marketplaces in Latin AmericaE-commerce in Latin AmericaEconomy of Peru
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