Categories with highest sales growth during Cyber Wow 2024

Published by
Stephanie Chevalier,
Sep 25, 2024

The category that experience the most substantial growth in online sales during the Cyber Wow 2024 event in Peru, from July 15th to 18th, was the air treatment, at a growth of 577 percent, followed way behind by smartphones and television,

Product categories with the highest sales growth during Cyber Wow in Peru in 2024

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Release date

August 2024

Region

Peru

Survey time period

April 17 to 21, 2023

Supplementary notes

Cyber Wow is an online shopping event that takes place in Peru several times throughout the year. Its goal is to promote e-commerce in the South American country. Multiple product categories brands participate in the event, organized by IAB Peru.

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E-commerce in PeruInternet usage in PeruOnline marketplaces in Latin AmericaE-commerce in Latin AmericaEconomy of Peru
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