Steady growth is forecast for Snapchat over the next four years in the United Kingdom. Having claimed a total of 15.6 million users nationwide in 2019, the video-based social media app is expected to hit 17.1 million users by 2024 – amounting to a total growth of 1.5 million users during this period.
Teens and young adults are most open to social media marketing
Gen Z is also relatively open toward social media marketing, with 44 percent of those surveyed in 2019 saying they followed brands on social media platforms for offers and discounts while a further 40 percent did so for product updates. When it came to the younger generation however, only 17 percent of those below 15 used Snapchat. Here, YouTube emerged as the top app of choice for 74 percent of those who responded.
Number of Snapchat users in the United Kingdom (UK) from 2019 to 2024
(in millions)
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eMarketer. (December 28, 2020). Number of Snapchat users in the United Kingdom (UK) from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1195743/number-of-snapchat-users-uk/
eMarketer. "Number of Snapchat users in the United Kingdom (UK) from 2019 to 2024 (in millions)." Chart. December 28, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1195743/number-of-snapchat-users-uk/
eMarketer. (2020). Number of Snapchat users in the United Kingdom (UK) from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1195743/number-of-snapchat-users-uk/
eMarketer. "Number of Snapchat Users in The United Kingdom (Uk) from 2019 to 2024 (in Millions)." Statista, Statista Inc., 28 Dec 2020, https://www.statista.com/statistics/1195743/number-of-snapchat-users-uk/
eMarketer, Number of Snapchat users in the United Kingdom (UK) from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/1195743/number-of-snapchat-users-uk/ (last visited December 22, 2024)
Number of Snapchat users in the United Kingdom (UK) from 2019 to 2024 (in millions) [Graph], eMarketer, December 28, 2020. [Online]. Available: https://www.statista.com/statistics/1195743/number-of-snapchat-users-uk/