Brazil: share of consumers shopping online for Christmas for the first time 2016-2020

Published by
Stephanie Chevalier,
Jul 2, 2021
Approximately 14 percent of Brazilians who purchased items via the internet during the 2020 Christmas season were shopping online for the first time, according to the source. Two years earlier, the share of first-time e-shoppers during Christmas in Brazil amounted to 17.3 percent.

Percentage of consumers that shopped online for the first time in Brazil during Christmas from 2016 to 2020

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Release date

December 2020

Region

Brazil

Survey time period

December 10 to 24; 2016 to 2020

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