In 2020, television was the leading advertising channel for pharmaceutical companies in Russia, occupying 85 percent of the total market volume. Internet followed, with a share of 10 percent. The pharmaceutical market volume in Russia reached nearly 1.7 trillion Russian rubles in 2019, and it was expected to continue growing.
Advertising market distribution in the pharmaceutical segment in Russia 2020, by media channel
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Deloitte. (December 31, 2020). Advertising market distribution in the pharmaceutical segment in Russia 2020, by media channel [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1195545/pharma-ad-market-share-by-channel-russia/
Deloitte. "Advertising market distribution in the pharmaceutical segment in Russia 2020, by media channel." Chart. December 31, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1195545/pharma-ad-market-share-by-channel-russia/
Deloitte. (2020). Advertising market distribution in the pharmaceutical segment in Russia 2020, by media channel. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1195545/pharma-ad-market-share-by-channel-russia/
Deloitte. "Advertising Market Distribution in The Pharmaceutical Segment in Russia 2020, by Media Channel." Statista, Statista Inc., 31 Dec 2020, https://www.statista.com/statistics/1195545/pharma-ad-market-share-by-channel-russia/
Deloitte, Advertising market distribution in the pharmaceutical segment in Russia 2020, by media channel Statista, https://www.statista.com/statistics/1195545/pharma-ad-market-share-by-channel-russia/ (last visited December 22, 2024)
Advertising market distribution in the pharmaceutical segment in Russia 2020, by media channel [Graph], Deloitte, December 31, 2020. [Online]. Available: https://www.statista.com/statistics/1195545/pharma-ad-market-share-by-channel-russia/
